InfluTo Documentation

Commission Basics

Who Pays What?

Subscription Price: $10/month

Commission to influencer: $10 × 30% = $3.00
Platform fee to InfluTo: $10 × 5% = $0.50
Total cost to you: $3.50

Your revenue: $10.00
You pay out: $3.50
You keep: $6.50 (65%)

Fee Structure

Commission: You set (typically 20-40%)
Platform fee: 5% (paid by you, not influencer)
Payment processing: Included (Stripe fees covered)

Commission Types

Percentage Commission (Recommended)

Influencer earns % of subscription revenue

Commission Rate: 30%

$9.99 subscription → $2.997 commission
$14.99 subscription → $4.497 commission
$29.99 subscription → $8.997 commission

Flat Rate Commission

Influencer earns fixed amount per conversion

Commission: $5 per conversion

Regardless of plan:
  $9.99 plan → $5 commission
  $29.99 plan → $5 commission
  $99.99 plan → $5 commission

When to Use Each

Type	Best For	Example
Percentage	Subscriptions	SaaS, streaming, fitness apps
Flat Rate	One-time purchases	Course sales, in-app purchases

Recurring vs One-Time

Recurring Commission (Default)

Influencer earns on EVERY renewal:

Month 1: $10 subscription → $3 commission
Month 2: $10 renewal → $3 commission
Month 3: $10 renewal → $3 commission
...
Year 1: $10 × 12 × 30% = $36 total

One-Time Commission

Influencer earns only on first purchase:

Month 1: $10 subscription → $3 commission
Month 2: $10 renewal → $0 (no commission)
Month 3: $10 renewal → $0
...
Year 1: $3 total (first month only)

✓ Why Recurring?

Recurring commissions align influencer incentives with yours. They focus on bringing users who stick around, not just quick sign-ups who churn immediately.

Commission Calculation Examples

Example 1: Monthly Subscription

Product: Premium Monthly
Price: $9.99
Commission: 30%
Platform Fee: 5%

Per Month:
  Gross revenue: $9.99
  Commission: $9.99 × 0.30 = $2.997
  Platform fee: $9.99 × 0.05 = $0.4995
  Net to you: $9.99 - $3.50 = $6.49

12-Month LTV (if user stays):
  Revenue: $9.99 × 12 = $119.88
  Commission paid: $2.997 × 12 = $35.96
  Platform fees: $0.50 × 12 = $6.00
  Total cost: $41.96
  Your profit: $77.92 (65%)

Example 2: Annual Subscription

Product: Premium Annual
Price: $99/year
Commission: 25%
Platform Fee: 5%

Year 1:
  Revenue: $99
  Commission: $99 × 0.25 = $24.75
  Platform fee: $99 × 0.05 = $4.95
  Total cost: $29.70
  Your profit: $69.30 (70%)

Example 3: Trial → Paid

User starts 7-day free trial:
  Revenue: $0
  Commission: $0 (no commission on free trials)

User converts to paid ($9.99):
  Revenue: $9.99
  Commission: $9.99 × 0.30 = $2.997
  Influencer earns $2.997 when user pays

Platform Fee Breakdown

What's Included in 5%

✓ Attribution tracking
✓ Commission calculation
✓ Monthly payouts to influencers
✓ Stripe payment processing fees
✓ Fraud detection
✓ Analytics dashboard
✓ Customer support

No Hidden Fees

No monthly subscription
No setup fees
No per-transaction fees
No minimum volume requirements
Only 5% platform fee on gross revenue

When Commissions Are Earned

Earning Events

Event	Commission Earned
Trial started (free)	$0
Initial purchase	Yes ✓
Monthly renewal	Yes ✓
Annual renewal	Yes ✓
Plan upgrade	Yes ✓ (at new price)
Plan downgrade	Yes ✓ (at lower price)
Cancellation	No
Refund	Reversed (clawback)

When Commissions Are Paid

Monthly Payout Schedule

Period: Calendar month (Jan 1-31, Feb 1-28, etc.)
Processing: 1st of each month at 1:00 AM UTC
Minimum: $50 per influencer
Payment: Stripe Connect (direct to bank)
Arrival: 2-7 business days

Example Timeline

January:
  Jan 5: Conversion 1 → $3 earned
  Jan 12: Conversion 2 → $5 earned
  Jan 20: Renewal → $3 earned
  Jan 28: Conversion 3 → $4 earned
  Total earned in Jan: $15

February 1 at 1:00 AM UTC:
  → Payout created for $15
  → But $15 < $50 minimum
  → Payout held until threshold reached

February:
  Feb 8: Conversion 4 → $6 earned
  Feb 15: Renewals → $12 earned
  Feb 22: Conversion 5 → $8 earned
  Feb 28: Renewals → $11 earned
  Total earned in Feb: $37
  Cumulative: $15 + $37 = $52

March 1 at 1:00 AM UTC:
  → Payout created for $52
  → $52 >= $50 minimum ✓
  → Payment processed to influencer's bank

Refund Handling

Same-Month Refunds

Jan 10: User subscribes → $3 commission earned
Jan 15: User refunds

Result:
  Commission not paid (same month)
  Payout at month-end: $0
  Influencer never received funds

Cross-Month Refunds (Clawback)

Jan 10: User subscribes → $3 earned
Feb 1: Payout processed → Influencer receives $3
Feb 10: User refunds

Result:
  Commission was already paid
  Feb payout: -$3 (clawback)
  If Feb earnings = $10, net payout = $7

Commission Rate Changes

Changing Campaign Commission

What happens to existing conversions?

Jan 1: Create campaign at 30%
Jan 15: User A subscribes → Locked at 30%

Feb 1: Change campaign to 25%
Feb 15: User B subscribes → Locked at 25%

March: Both users renew
  User A: Still earns 30% (original rate preserved)
  User B: Still earns 25% (original rate preserved)

→ Rate locked at time of acquisition
→ Protects influencer earnings
→ Fair and predictable

Multi-Currency Support

Automatic Conversion

User in UK: Pays £7.99
→ Commission: £7.99 × 30% = £2.397

User in US: Pays $9.99
→ Commission: $9.99 × 30% = $2.997

Payouts:
  → All converted to USD
  → Sent to influencer's bank in their currency
  → Stripe handles conversion automatically

Commission Structure