Frequently Asked Questions
Quick answers to common questions
General
How much does InfluTo cost?
InfluTo is free to use with no monthly fees. We only charge a 5% platform fee on successful conversions. If an influencer earns $100, you pay $105 total ($100 to influencer + $5 to InfluTo). No conversions = no cost.
What's the 5% platform fee?
The 5% fee covers attribution tracking, commission calculation, automated monthly payouts, Stripe payment processing, fraud detection, and analytics dashboard. No hidden fees.
Do I need RevenueCat?
Currently yes, for React Native apps. We integrate via RevenueCat webhooks to automatically track subscriptions and calculate commissions. Native SDKs (coming soon) will support direct StoreKit and Play Billing integration.
Attribution
How does attribution work?
When a user clicks an influencer link, we store their device fingerprint (IP + device info). When they install your app, the SDK matches their device to the click. If matched within 72 hours, attribution succeeds and the referral code is automatically set in RevenueCat.
What's the attribution window?
Default is 72 hours (3 days). This means users must install your app within 72 hours of clicking the link to be attributed. You can customize this to 24-168 hours in app settings.
What if user clicks multiple influencer links?
Last touch wins. If a user clicks @fitguru's link on Monday and @wellness's link on Tuesday, then installs on Wednesday, attribution goes to @wellness (most recent).
Can attribution work without cookies?
Yes! InfluTo uses device fingerprinting (IP + device model + screen size + timezone + language) to match clicks to installs. No cookies or tracking pixels needed. Works with iOS ATT restrictions.
Commissions
How are commissions calculated?
Commission = Subscription Price × Commission Percentage. For example: $9.99 subscription × 30% = $2.997 commission. Platform fee (5%) is separate: $9.99 × 5% = $0.50. Total cost to you: $3.50.
Do influencers earn on renewals?
Yes! By default, commissions are recurring. When a subscription renews, the influencer earns commission again. This happens automatically via RevenueCat RENEWAL webhooks.
What happens if a user refunds?
If refunded in the same month: Commission not paid (deducted before month-end payout). If refunded after payout: Commission is clawed back from next month's payout to the influencer.
What if I change commission rates?
Existing conversions keep their original rate (locked at time of acquisition). New conversions use the new rate. This protects influencer earnings and maintains trust.
Payouts
When are influencers paid?
Automatically on the 1st of each month at 1:00 AM UTC. Payouts cover the previous calendar month. Funds arrive in influencers' bank accounts within 2-7 business days via Stripe Connect.
What's the minimum payout amount?
$50 per influencer. If an influencer earns less than $50 in a month, their balance rolls over to the next month until they reach $50, then they're paid automatically.
How do influencers receive payment?
Via Stripe Connect. Influencers connect their bank account once, and payouts are sent automatically each month. Stripe handles international payments, currency conversion, and tax reporting (1099s for US influencers).
Can I manually trigger a payout?
Yes, admins can trigger manual payouts from the dashboard. Useful for one-time bonuses or paying before month-end.
Technical
Does InfluTo work with Expo?
Yes! The SDK works with both managed and bare Expo workflows. Install via npm and use normally. No native modules required.
What about iOS ATT (App Tracking Transparency)?
InfluTo doesn't require ATT permission. We use first-party attribution (device fingerprinting) within the app, not cross-app tracking. No IDFA needed.
Is the SDK open source?
The SDK source is included in the npm package (src/ folder) for transparency. Not licensed for modification, but you can view and audit the code.
What data does the SDK collect?
Device info for fingerprinting: IP address, device model, OS version, screen resolution, timezone, language. No personal data. No contacts. No location beyond country-level. GDPR and CCPA compliant.
Platform
Can I have multiple apps?
Yes! Create as many apps as you want. Each app has its own API key, campaigns, and analytics. Wallet is shared across all apps in your organization.
Can multiple developers access the same app?
Yes! Invite team members to your organization. Roles: Owner, Admin, Member, Viewer. Control who can create campaigns, fund wallet, and view analytics.
Can I delete an app?
Yes, but be careful. Deleting an app removes all campaigns, conversions, and historical data. Pending commissions are paid before deletion. Soft-delete available (contact support).
Influencers
How do influencers sign up?
Two ways: (1) You invite them via email, or (2) They discover public campaigns and apply. After signup, they connect Stripe for payouts and get their referral link.
Can influencers see their stats?
Yes! Influencers have their own dashboard at influ.to/influencer/dashboard showing: clicks, conversions, revenue, pending commission, payout history.
Can one influencer promote multiple apps?
Yes! Influencers can join campaigns for any apps on InfluTo. Each campaign has its own referral link and commission rate.
Pricing & Billing
Are there any monthly fees?
No! InfluTo is completely free with no monthly subscription. You only pay the 5% platform fee on actual conversions. No conversions this month? You pay $0.
What if my wallet runs out?
Active campaigns are automatically paused to prevent overdrafts. Influencer links return an error until you refund your wallet. You'll receive email alerts before this happens.
Can I get volume discounts?
Yes! For apps doing $10K+/month in attributed revenue, contact hello@influ.to for custom pricing. Enterprise plans start at 3-4% platform fee.
Security & Privacy
How is my API key secured?
API keys are hashed with bcrypt before storage. Never commit keys to Git. Store in environment variables or secure key storage. Regenerate if compromised.
How is wallet balance protected?
Wallet uses escrow model - you pre-fund, we hold and distribute. Funds can't be withdrawn (only used for commissions). This prevents fraud and ensures influencers get paid.
What about GDPR?
We're GDPR compliant. Device fingerprints are anonymized. Users can request data deletion. IP addresses hashed after 30 days. Attribution data retained 7 years (financial records).
Advanced
Can I use InfluTo without RevenueCat?
Not yet for React Native. Native iOS and Android SDKs (coming Q2 2026) will support direct StoreKit and Play Billing integration. For now, advanced users can use our REST API directly (contact support for docs).
Can I customize the platform fee?
Default is 5%, but enterprise clients with high volume can negotiate custom fees. Contact hello@influ.to for pricing.
Can influencers set their own commission rates?
No, commission rates are set by you (the developer) per campaign. However, you can create multiple campaigns with different rates and assign specific influencers to each.