InfluTo Documentation

Two Ways to Add Influencers

Option 1: Direct Invitation (Private)

Send personal invitations to specific influencers:

Go to your campaign
Click "Invite Influencers"
Enter their email addresses (one per line)
Optionally customize their referral code
Click Send Invitations

Option 2: Public Campaign

Let influencers discover and join:

Make campaign Public
Share campaign link: https://influ.to/campaigns/join/your-campaign
Influencers apply themselves
Auto-approved or manual review (your choice)

Referral Codes

Auto-Generated Codes

InfluTo generates codes automatically:

Influencer: John Doe → Code: JOHN97
Influencer: Sarah Smith → Code: SARAH12
Influencer: FitGuru → Code: FITGURU30

Custom Codes

Let influencers choose their own codes:

4-20 characters
Alphanumeric + underscores
Must be unique across your app
Examples: FITNESS2026, NEWYEAR_PROMO

Invitation Email

Influencers receive a professional email with:

✓ Campaign details
✓ Commission percentage
✓ Their unique referral link
✓ Their referral code
✓ Instructions to get started

Email Preview

Subject: You're invited to promote YourApp!

Hi John,

You've been invited to join the Launch Campaign for YourApp!

Campaign Details:
• App: YourApp
• Commission: 30% recurring on every subscription
• Your Referral Code: JOHN97
• Your Link: https://influ.to/yourapp/JOHN97

How it works:
1. Share your unique link with your audience
2. When someone subscribes using your link, you earn 30% commission
3. You continue earning for the lifetime of their subscription!

Accept Invitation: [Button]

Questions? Reply to this email or visit https://influ.to/help

Managing Influencers

View All Affiliates

Dashboard → Affiliates shows:

All influencers in your campaigns
Performance metrics (clicks, conversions, revenue)
Commission earned & pending
Status (active, paused, ended)

Pause an Influencer

Temporarily stop their link from working:

Go to Affiliates
Find the influencer
Click Actions → Pause
Their link returns 404 until reactivated

Remove an Influencer

Permanently end partnership:

Go to Affiliates
Click Actions → Remove
Confirm removal
They'll be paid any pending commission at month-end

Referral Links

Link Format

https://influ.to/yourapp/JOHN97

Components:
  influ.to      → InfluTo domain
  yourapp       → Your app slug
  JOHN97        → Influencer's referral code

Smart Redirects

Links automatically redirect based on device:

iOS device → App Store
Android device → Play Store
Desktop → Shows both options

QR Codes

Influencers can generate QR codes for:

YouTube videos
Instagram stories
Print materials
In-person events

Influencer Requirements

Setting Requirements

Filter who can join public campaigns:

Minimum Followers

Requirement: 5,000+ followers
→ Only influencers with 5K+ can apply

Niche Tags

Required niches: ["fitness", "wellness", "nutrition"]
→ Only influencers in these categories can apply

Manual Approval

Review each application
Approve or reject with message
Best for quality control

Commission Examples

Subscription App

Product: Premium Subscription
Price: $14.99/month
Commission: 30%

Month 1: User subscribes → Influencer earns $4.50
Month 2: Renewal → Influencer earns $4.50
Month 3: Renewal → Influencer earns $4.50
...
Year 1 Total: $4.50 × 12 = $54/user/year

Annual Subscription

Product: Annual Plan
Price: $99.99/year
Commission: 25%

Initial: User subscribes → Influencer earns $25
Year 2: Renewal → Influencer earns $25
Total: $25/year per user

Best Practices

Start with Generous Commissions

30-40% attracts top influencers
Can adjust down once established
Lower CAC than paid ads anyway

Create Tiered Programs

Standard: 25% - Everyone
Gold: 30% - 100+ conversions
Platinum: 35% - 500+ conversions
VIP: 40% - Exclusive partners

Provide Marketing Materials

App screenshots
Video demos
Talking points
Success stories

Invite Influencers