InfluTo Documentation

Campaign Overview

A campaign defines how influencers earn commissions for promoting your app. You can have multiple campaigns per app (e.g., launch campaign, seasonal promo, VIP program).

Step 1: Navigate to Campaigns

Select your app from the app picker
Click Campaigns in the sidebar
Click "Create Campaign"

Step 2: Basic Information

Campaign Name

Choose a clear, descriptive name:

Launch Campaign - For initial launch
Holiday Promo 2026 - Seasonal campaigns
VIP Influencer Program - Exclusive tier
Fitness Creator Program - Niche-specific

Description (Optional)

Explain what influencers will promote and what they'll earn.

Step 3: Commission Structure

Commission Type

Percentage (Recommended)

Influencers earn a percentage of subscription revenue.

Example: 30% commission
User subscribes: $9.99/month
Influencer earns: $2.997/month (recurring!)

Commission: 30%
Subscription: $9.99
→ Influencer: $2.997 per month
→ Platform fee: $0.50 (5%)
→ You pay: $3.50 total

Flat Rate

Influencers earn a fixed amount per conversion.

Example: $5 per conversion
Best for: One-time purchases, in-app purchases

Recurring Commissions

Enabled by default - Influencers earn on every renewal:

✓ Month 1: User subscribes → Influencer earns
✓ Month 2: Subscription renews → Influencer earns again
✓ Month 3+: Continues earning as long as user stays subscribed

✓ Why Recurring Commissions?

Influencers are incentivized to bring quality users who stick around, not just quick sign-ups. This aligns their success with yours.

Step 4: Campaign Type

Public Campaign

Any influencer can join
No approval needed
Best for: Maximum reach
Influencers see campaign in marketplace

Private Campaign

Invite-only
You control who joins
Best for: VIP influencers, exclusive partnerships
Not visible in marketplace

Step 5: Requirements (Optional)

Minimum Followers

Example: 1,000 followers minimum

Niche Tags

Target specific influencer types:

Fitness
Wellness
Productivity
Technology

Step 6: Campaign Dates (Optional)

Start Date: When campaign goes live
End Date: When campaign closes to new sign-ups
Leave empty: Campaign runs indefinitely

Step 7: Review & Create

Review your settings:

Commission percentage: 30%
Type: Public
Recurring: Yes
Platform fee: 5% (automatic)

Click "Create Campaign"

After Creation

You'll Receive:

Campaign ID: Unique identifier
Join Link: Share with influencers
Status: Active / Draft

What Influencers See:

Campaign: Launch Campaign
Commission: 30% recurring
App: YourApp
Status: Accepting applications

Best Practices

Commission Rates

App Type	Recommended Rate	Why
Subscription ($10-30/mo)	25-35%	Standard for SaaS
Premium ($50+/mo)	20-25%	Higher LTV compensates
Freemium	30-40%	Need strong conversion

Campaign Naming

✓ Clear and descriptive
✓ Include timeframe if temporary
✓ Mention benefits (e.g., "High Commission Program")
✗ Avoid generic names like "Campaign 1"

Multiple Campaigns Strategy

Tiered Commissions

Campaign 1: "Standard Program" - 25% for all
Campaign 2: "VIP Program" - 35% for top performers
Campaign 3: "Launch Exclusive" - 40% for first 100 influencers

Seasonal Campaigns

Campaign: "New Year 2026" - Starts Jan 1, Ends Jan 31
Campaign: "Summer Fitness" - Starts Jun 1, Ends Aug 31

Create Campaign